Action Compass : NORTH

Action Compass : NORTH

Define before you design.

Define before you design.

Start with the decision. Not the dashboard.

Start with the decision. Not the dashboard.

London • October 21 • Full-day masterclass · 10 participants max

London • October 21 • Full-day masterclass · 10 participants max

Huckletree Westminster , 1 Horse Guards Ave, London SW1A 2HU,

Huckletree Westminster , 1 Horse Guards Ave, London SW1A 2HU,

Before we design

The real challenge starts before the dashboard.

Most dashboard projects start too late.

Most dashboard projects start too late.

With data. With KPIs. With a screen.
NORTH starts earlier: with the decisions that need to be made.

By the end of NORTH, you’ll be able to:




  • Identify the real decision behind a dashboard request

  • Turn business needs into clear priorities

  • Challenge KPIs before accepting them

  • Structure requirements before designing

  • Use the Dashboard Model Canvas to create alignment


Start with clarity. Design with purpose.


The NORTH Framework

AI is everywhere.
But it doesn’t decide.

Before choosing KPIs, start with the business need.
NORTH gives you a structured way to explore the context, clarify expectations and align people before designing anything.

At the heart of NORTH: the Dashboard Model Canvas.

A practical framework to move from a vague request to a shared direction.

Your Day

Morning — Find the direction
Challenge the request · Explore the business need · Identify the decisions · Discover the NORTH framework

Afternoon — Put it into practice
Apply the Dashboard Model Canvas · Challenge priorities · Build alignment · Work on real situations

Leave with a direction. Not another list of requirements.

Learning by doing

Learning by doing

This isn’t a day of slides.

This session focuses on North + gives you the full picture.

design decisions


Work. Discuss. Challenge. Apply.

NORTH is built around participation and practice.

• Real business situations
• Dashboard Model Canvas
• Individual and group exercises
• Peer discussion and feedback

Maximum 10 participants. Everyone contributes..

North — Foundation

East — Form

explore insights


South — Facilitation

align people


West — Flow

deliver impact


Who this is for

  • Business leaders (Marketing, Finance, Operations, HR...)

  • Head of Data & AI

  • Business Analysts & Product Owners

  • Data & BI professionals

Anyone responsible for turning business needs into data solutions

If you’re involved in defining, requesting or designing dashboards,

NORTH is for you.



Anyone responsible for turning business needs into data solutions

If you’re involved in defining, requesting or designing dashboards,

NORTH is for you.



Meet your host and coach

If you're reading this, chances are you’re working with data, dashboards, or reports.

And maybe, like many others, you’ve felt that something is missing.

I’ve spent the last 20+ years helping organizations design dashboards.

And one lesson keeps coming back:

A great dashboard doesn’t start with data.
It starts with the right questions.

That’s why I created the Dashboard Model Canvas

and why NORTH is the foundation of the Action Compass journey.

During this masterclass, I’ll share the methods, tools and lessons I’ve developed through hundreds of workshops and dashboard projects.

If you're reading this, chances are you’re working with data, dashboards or reports.

And maybe — like many others — you’ve felt that something is missing.

I’ve spent the last 20+ years helping organizations design dashboards.

But over time, one realization became clear:

The problem is not the tools.
it’s not the data.
It’s the lack of clarity.

That’s why I created Action Compass —

a method designed to turn dashboards into real decision tools.

This session is a condensed version of that journey.

Discover the full story

Choose your experience

Choose your experience

Start your journey. Go deeper later.

Start your journey.
Go deeper later.

Explorer

£195 · Early £145

Full event access

Standing lunch

£50 Journey Credit

Get started

Get started

North _ London

£395 · Early £295

Maximum 10 participants

Standing lunch

£100 Journey Credit

Full day masterclass

Reserve your seat

Reserve your seat

Inner Circle

£595 · Early £445

Complete Framework

45-min Session with JP

Standing lunch

£200 Journey Credit

Join the Inner Circle

Join the Inner Circle

NORTH is just the beginning.

NORTH is just the beginning.

Four directions. Four masterclasses. One complete journey.

This session focuses on North + gives you the full picture.

design decisions


North — Foundation :

Define the right problem.


East — Form

Design information for clarity.


South — Facilitation

Create the human dynamics that turn discussion into action.


West — Flow : deliver impact.

Turn insights into stories that move.

Start with NORTH. Explore the full Compass at your own pace.

North — Foundation

East — Form

explore insights


South — Facilitation

align people


West — Flow

deliver impact


Ready to find your NORTH?

Ready to find your NORTH?

Start with clarity. Build better decisions.

Start with clarity. Build better decisions.

Huckletree Westminster , 1 Horse Guards Ave, London SW1A 2HU

Huckletree Westminster , 1 Horse Guards Ave, London SW1A 2HU

21 October 2026 · 9:00 AM – 5:00 PM, Lunch included

Limited to 10 participants · 21 October · London .

Small group. Real conversations. Hands-on work.


Act now. Be first in line.

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