Action Compass : The Shift

Action Compass : The Shift

Stop building dashboards no one uses.

Stop building dashboards no one uses.

Start designing tools that drive decisions.

Start designing tools that drive decisions.

London • New date coming soon • Executive Breakfast Meeting

London • New date coming soon • Executive Breakfast Meeting

8:30–11:00 AM Huckletree Westminster , 1 Horse Guards Ave, London SW1A 2HU,

8:30–11:00 AM Huckletree Westminster , 1 Horse Guards Ave, London SW1A 2HU,

Before we begin

A different way to think about data, AI and decisions.

In a world where AI can generate everything… clarity matters more than ever.

In a world where AI can generate everything… clarity matters more than ever.

This is not a data course.
This is about how decisions are made.

Let's be honest.

Most dashboards don’t drive decisions.

They look impressive. They are full of data.

But they don't change behavior.


  • No clarity

  • No alignment

  • No real action

  • Meetings that go nowhere


You've seen it.

You've lived it.

AI is everywhere. But it doesn’t decide.

AI is everywhere.
But it doesn’t decide.

AI can generate dashboards. AI can analyze data.
But : it doesn't create clarity / align teams / drive decisions.
AI supports. You decide.

That' your role.

Not to be replaced. But to be amplified.

This is where things change.

From dashboards → decision tools.

From data → clarity.

From reporting → action.

You don't need more dashboards

You don't need more dashboards

You need direction.

Introducing Action Compass™

Introducing Action Compass™

A system designed to turn data into decisions.

This session focuses on North + gives you the full picture.

design decisions


North — Foundation : design decisions
East — Form : explore insights
South — Facilitation : align people
West — Flow : deliver impact.

This session focuses on North + gives you the full picture.

North — Foundation

East — Form

explore insights


South — Facilitation

align people


West — Flow

deliver impact


This is just the beginning.

One morning.
Experience North.
Discover the full system.

One morning.
Experience North.
Discover the full system.

4 full-day masterclasses: North · South · East · West.

4 full-day masterclasses: North · South · East · West.

This is your starting point.

Meet your host and coach

If you're reading this, chances are you’re working with data, dashboards, or reports.

And maybe, like many others, you’ve felt that something is missing.

I’ve spent the last 20+ years helping organizations design dashboards.

But over time, one realization became clear:

The problem is not the tools.
it’s not the data.
It’s the lack of clarity.

That’s why I created Action Compass —

a method designed to turn dashboards into real decision tools.

This session is a condensed version of that journey

If you're reading this, chances are you’re working with data, dashboards or reports.

And maybe — like many others — you’ve felt that something is missing.

I’ve spent the last 20+ years helping organizations design dashboards.

But over time, one realization became clear:

The problem is not the tools.
it’s not the data.
It’s the lack of clarity.

That’s why I created Action Compass —

a method designed to turn dashboards into real decision tools.

This session is a condensed version of that journey.

Discover the full story

Who this is for

  • Business leaders (Marketing, Finance, Operations, HR...)

  • Head of Data & AI

  • Business Analysts & Product Owners

  • Data & BI professionals

If you are using, creating, building dashboad, this is for you !

If you are using, creating, building dashboad, this is for you !

Explore the programme

Join us for The SHIFT — Breakfast is on us.

Join us for The SHIFT — Breakfast is on us.

A small-group breakfast meeting in Westminster to step back, exchange perspectives and rethink how we turn data and AI into better business decisions.

Start your journey.
Go deeper later.

Why are we opening it up for free?

Why are we opening it up for free?

Because The SHIFT is about starting a conversation. I want to bring the right people around the table, share the Action Compass approach and create a genuine exchange of experiences and ideas.

Because The SHIFT is about starting a conversation. I want to bring the right people around the table, share the Action Compass approach and create a genuine exchange of experiences and ideas.

Join the conversation.

Register your interest in The SHIFT and be the first to hear when the new London date is announced.


Register your interest in The SHIFT and be the first to hear when the new London date is announced.


Huckletree Westminster

Huckletree Westminster

Executive Breakfast meeting

Limited seats · First London edition.

Once it’s full, it’s gone.

Act now. Be first in line.

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