EAST — Form

About the Event

Date : 18.11.2026 - Huckletree Westminster · 1 Horse Guards Ave · London SW1A 2HU

Design is not decoration.
It is the discipline that makes information understandable at first glance and reliable over time.

Many dashboards fail visually even when the data and logic are correct. Screens become overloaded, patterns change from page to page, and users struggle to understand where to look.

The EAST masterclass focuses on visual design as a decision-support discipline.

Participants learn how to design interfaces that guide attention intentionally, reduce cognitive friction, and create visual consistency across dashboards and reports.

At the core of the session lies the 5C framework: Clarity, Consistency, Cascade, Cognitive Load, and Control — five UX design principles that shape how users perceive, understand, navigate, and interact with information.

Why Attend

This masterclass helps participants:

• design dashboards that are immediately readable

• reduce visual noise and cognitive overload

• guide user attention intentionally

• build visual consistency across dashboards and reports

• justify design decisions with clear principles

The focus is not on making dashboards look attractive, but on making them usable and trustworthy decision tools.

Masterclass Program

• 9:00 — Introduction: Why dashboards fail visually

  Understanding cognitive overload and visual inconsistency.

  
  

• 10:00 — The principles of visual clarity

  How the brain reads information and visual patterns.

  
  

• 11:30 — The 5C framework: Clarity, Consistency, Cascade, Cognitive load and Control.

  Applying design principles to real dashboards.

  
  

• 12:30 — Lunch Break

  
  

• 1:30 — Practical design exercises

  Diagnosing and redesigning dashboards using the EAST Canvas.

  
  

• 3:00 — Visual patterns and common design pitfalls

  Learning proven design patterns for BI environments.

  
  

• 4:30 — Closing session: Designing dashboards people trust

  Key takeaways and next steps.