Define Before You Design
NORTH — Foundation
About the Event
Date : 16/09/2026 (Dates currently being finalised) - Central London
Many dashboards fail before design even begins.
Not because teams lack tools or technical skills, but because they move too quickly without a clear direction.
Dashboards often try to satisfy everyone while serving no real decision. Projects begin with enthusiasm but lack clarity about users, value, or long-term viability.
The NORTH masterclass helps teams pause, orient themselves, and define the real purpose of a dashboard initiative before investing time, energy, and credibility.
At the core of the session lies the Dashboard Model Canvas (DMC) — a structured framework that clarifies three essential dimensions: desirability, feasibility, and viability.
Participants learn how to turn vague ideas into conscious decisions:
build, adapt, or stop.
Why Attend
This masterclass helps participants:
define the decision a dashboard must support
understand real users and their expectations
align ambition with data and operational reality
identify risks and assumptions early
confidently decide whether to build, adapt, or stop
Rather than focusing on requirements gathering alone, NORTH develops a strategic mindset for dashboard initiatives.
Participants leave with a structured approach to framing projects that saves time, reduces wasted effort, and increases adoption.
Masterclass Program
9:00 — Introduction: Why most dashboards fail before design
Understanding the hidden causes of failed dashboard initiatives.
10:00 — Desirability: Defining real users and real value
Clarifying audience, purpose, and the decision a dashboard must support.
11:30 — Feasibility: Confronting data and operational reality
Exploring constraints related to data quality, tools, and complexity.
12:30 — Lunch Break
1:30 — Viability: Aligning with strategy and long-term sustainability
Assessing whether the initiative truly makes sense for the organisation.
3:00 — Applying the Dashboard Model Canvas
Participants map a real dashboard initiative using the DMC framework.
4:30 — Closing session: Build, Adapt, or Stop
Key insights and next steps for dashboard strategy.
