Action Compass : NORTH
Define before you design.
Start with the decision. Not the dashboard.
London • October 21 • Full-day masterclass · 10 participants max
Huckletree Westminster , 1 Horse Guards Ave, London SW1A 2HU,

WHAT YOU WILL LEARN
Build the foundation before you build the dashboard.
A practical framework to turn unclear business needs into a clear direction for your project.

Define the real decision
Learn how to uncover the real decision behind a dashboard request, before jumping into KPIs, data or design.

Understand your audience
Identify who will actually use the dashboard, what they need to understand, and what decisions they need to make.

Ask better questions
Move beyond “What KPIs do you want?” and learn how to ask the questions that reveal the real business need.

Build your Decision Blueprint
Turn conversations, expectations and business challenges into a clear foundation you can use before starting the design.

Use the Dashboard Model Canvas
Learn how to structure your thinking around desirability, feasibility and viability to create dashboards that truly work.

Apply it to a real challenge
Put the approach into practice during the masterclass and leave with a method you can immediately reuse in your own organisation.
Built for you
Who is North for?
For professionals who need to turn business needs into dashboards that support real decisions.

Business leaders & decision-makers
You rely on dashboards to steer performance and want clearer, more relevant information to support your decisions.
Data, BI & Analytics professionals
You build dashboards for the business and want a stronger method to understand needs before jumping into KPIs and design.
Business Analysts & Product Owners
You sit between business needs and delivery teams and want a practical framework to turn expectations into clear requirements.
PRACTICAL BASED MASTERCLASS
A full day to challenge your dashboard before you build it.
Move from assumptions to clarity by testing a real dashboard initiative through the Dashboard Model Canvas.
MEET YOUR INSTRUCTOR
Meet Your Facilitator
Jean-Philippe Favre is a Data Artist with 25 years of experience in data and analytics. He has facilitated more than 200 dashboard workshops and helped organisations turn complex business needs into clearer, more actionable dashboards.
His approach combines business thinking, facilitation and dashboard design — with one simple belief: a great dashboard starts long before the first chart is created.
700+
Professionals Trained
200+
Design thinking workshops
350+
Mockups created

ENROLL NOW
Choose how far you want to go.
“Start with one masterclass or experience the complete Action Compass journey across all four directions.”
✦ Enroll now — 8 spots available.
£595
£445
25% OFF - Early bird
One intensive day to rethink how dashboard initiatives should begin — before KPIs, data or design take over.
Full-day masterclass in London
Maximum 8 participants
Practical, hands-on design projects
Apply the Dashboard Model Canvas
30-min private 1-to-1 sessions with JP
£100 Journey Credit towards your next masterclass
✦ Enroll now for the complete compass pass
$2380
$1995
COMPLETE COMPASS PASS
save £385 across the full journey
Experience the complete Action Compass journey through all four directions — from defining the right foundations to facilitating better decisions.
NORTH — Foundation: define what really matters
EAST — Form: design for clarity and usability
WEST — Flow: turn data into a compelling story
SOUTH — Facilitation: create engagement and alignment
6 × 30-min private 1-to-1 sessions with JP
Save £385 with the Complete Compass Pass
GET CERTIFIED
Become a certified Data Exporer
Complete the NORTH — Foundation masterclass and earn your Certified Data Explorer certificate, demonstrating your ability to define what really matters before KPIs, data and design take over.

FAQ
Frequently asked questions
Everything you need to know before joining an Action Compass masterclass — from experience level and format to certification and the Complete Compass Pass.
Your take away
Leave with more than ideas.
Walk away with practical frameworks, tools and a clearer way to approach your next dashboard initiative.

A practical framework
A structured approach you can reuse on your own dashboard projects.

Tools you can apply immediately
Canvases, methods and techniques designed to be used in the real world.

A new way of thinking
Move beyond dashboards to better questions, clearer decisions and stronger outcomes.

