MASTERCLASS · NORTH — FOUNDATION

Start with the decision. Not the dashboaard

A one-day intensive masterclass to define what really matters before KPIs, data or design take over.

London • October 21 • Full-day masterclass · 8 participants max

Huckletree Westminster , 1 Horse Guards Ave, London SW1A 2HU,

WHAT YOU WILL LEARN

Build the foundation before you build the dashboard.

A practical framework to turn unclear business needs into a clear direction for your project.

Define the real decision

Learn how to uncover the real decision behind a dashboard request, before jumping into KPIs, data or design.

Understand your audience

Identify who will actually use the dashboard, what they need to understand, and what decisions they need to make.

Ask better questions

Move beyond “What KPIs do you want?” and learn how to ask the questions that reveal the real business need.

Build your Decision Blueprint

Turn conversations, expectations and business challenges into a clear foundation you can use before starting the design.

Use the Dashboard Model Canvas

Learn how to structure your thinking around desirability, feasibility and viability to create dashboards that truly work.

Apply it to a real challenge

Put the approach into practice during the masterclass and leave with a method you can immediately reuse in your own organisation.

Built for you

Who is North for?

For professionals who need to turn business needs into dashboards that support real decisions.

Business leaders & decision-makers

You rely on dashboards to steer performance and want clearer, more relevant information to support your decisions.

Data, BI & Analytics professionals

You build dashboards for the business and want a stronger method to understand needs before jumping into KPIs and design.

Business Analysts & Product Owners

You sit between business needs and delivery teams and want a practical framework to turn expectations into clear requirements.

PRACTICAL BASED MASTERCLASS

A full day to challenge your dashboard before you build it.


Move from assumptions to clarity by testing a real dashboard initiative through the Dashboard Model Canvas.

09:00 — Why dashboards fail visually

Explore why dashboards can contain the right data and still fail to communicate. We’ll look at cognitive overload, weak visual hierarchy, inconsistent design choices and the common patterns that make information harder to read and decisions harder to make.

MEET YOUR INSTRUCTOR

Meet Your Facilitator

Jean-Philippe Favre is a Data Artist with 25 years of experience in data and analytics. He has facilitated more than 200 dashboard workshops and helped organisations turn complex business needs into clearer, more actionable dashboards.

His approach combines business thinking, facilitation and dashboard design — with one simple belief: a great dashboard starts long before the first chart is created.

700+

Professionals Trained

200+

Design thinking workshops

350+

Mockups created

ENROLL NOW

Choose how far you want to go.

“Start with one masterclass or experience the complete Action Compass journey across all four directions.”

✦ Enroll now — 8 spots available.

£595

£445

25% OFF - Early bird


One intensive day to rethink how dashboard initiatives should begin — before KPIs, data or design take over.

Full-day masterclass in London

Maximum 8 participants

Practical, hands-on design projects

Apply the Dashboard Model Canvas

30-min private 1-to-1 sessions with JP

£100 Journey Credit towards your next masterclass

✦ Enroll now for the complete compass pass

$2380

$1995

COMPLETE COMPASS PASS

save £385 across the full journey

Experience the complete Action Compass journey through all four directions — from defining the right foundations to facilitating better decisions.

NORTH — Foundation: define what really matters

EAST — Form: design for clarity and usability

WEST — Flow: turn data into a compelling story

SOUTH — Facilitation: create engagement and alignment

6 × 30-min private 1-to-1 sessions with JP

Save £385 with the Complete Compass Pass

GET CERTIFIED

Become a certified Data Exporer

Complete the NORTH — Foundation masterclass and earn your Certified Data Explorer certificate, demonstrating your ability to define what really matters before KPIs, data and design take over.

FAQ

Frequently asked questions

Everything you need to know before joining an Action Compass masterclass — from experience level and format to certification and the Complete Compass Pass.

Who is this masterclass for?

Action Compass masterclasses are designed for business professionals, managers, analysts and data practitioners who use dashboards to support decisions. You don’t need to be a Power BI, Tableau or technical expert.

Your take away

Leave with more than ideas.

Walk away with practical frameworks, tools and a clearer way to approach your next dashboard initiative.

A practical framework

A structured approach you can reuse on your own dashboard projects.

Tools you can apply immediately

Canvases, methods and techniques designed to be used in the real world.

A new way of thinking

Move beyond dashboards to better questions, clearer decisions and stronger outcomes.