MASTERCLASS · EAST — FORM
Design for clarity. Not decoration.
A one-day intensive masterclass to turn complex information into clear, consistent and usable decision experiences.
London • November 18 • Full-day masterclass · 8 participants max
Huckletree Westminster , 1 Horse Guards Ave, London SW1A 2HU,
WHAT YOU WILL LEARN
Turn design principles into better decisions.
Learn how to structure, simplify and guide information using practical principles you can apply to dashboards, reports and data products
Create immediate visual clarity
Learn how to structure information so users can quickly see what matters, understand what is happening and know where to focus their attention.
Guide attention intentionally
Use visual hierarchy, contrast, positioning and emphasis to control the reading path — instead of leaving users to figure out where to look.
Reduce cognitive load
Identify unnecessary complexity, visual noise and competing information. Learn how to simplify without removing the context people need to make decisions.
Apply the 5C Framework
Use Clarity, Consistency, Cascade, Cognitive Load and Control as a practical framework to evaluate and challenge your design decisions.
Build visual consistency
Create coherent patterns across pages, reports and data products so users don't have to relearn how to navigate and interpret information every time.
Redesign a real challenge
Apply the EAST approach to a real example, justify your design choices with clear principles and leave with techniques you can immediately reuse in your own projects.
Built for you
Who is EAST for?
For professionals who want to turn complex data into clear, consistent and usable visual experiences.
Business leaders & decision-makers
You rely on data products to make decisions and want to better understand the design principles that make information clear, usable and trustworthy.
Data, BI & Analytics professionals
You build dashboards, reports or data products and want stronger design principles to structure information, reduce complexity and guide user attention.
UX, UI & Data Designers
You understand design, but want to strengthen your approach to data-rich experiences — where hierarchy, context and decision-making create very different design challenges.
PRACTICAL BASED MASTERCLASS
A full day to rethink how you design information.
Move from visual intuition to intentional design by applying clear principles, the 5C framework and practical exercises to real-world data experiences.
MEET YOUR INSTRUCTOR
Meet Your Facilitator
Jean-Philippe Favre is a Data Artist with 25 years of experience in data and analytics. He has facilitated more than 200 dashboard workshops and helped organisations turn complex business needs into clearer, more actionable dashboards.
His approach combines business thinking, facilitation and dashboard design — with one simple belief: a great dashboard starts long before the first chart is created.
700+
Professionals Trained
200+
Design thinking workshops
350+
Mockups created
ENROLL NOW
Choose how far you want to go.
“Start with one masterclass or experience the complete Action Compass journey across all four directions.”
✦ Enroll now — 8 spots available.
£595
£445
25% OFF - Early bird
EAST
One intensive day to turn complex information into clear, consistent and usable data experiences.
Full-day masterclass in London
Maximum 8 participants
Practical, hands-on design projects
Apply the 5C Framework
30-min private 1-to-1 sessions with JP
£100 Journey Credit towards your next masterclass
✦ Enroll now for the complete compass pass
$2380
$1995
COMPLETE COMPASS PASS
save £385 across the full journey
Experience the complete Action Compass journey through all four directions — from defining the right foundations to facilitating better decisions.
NORTH — Foundation: define what really matters
EAST — Form: design for clarity and usability
WEST — Flow: turn data into a compelling story
SOUTH — Facilitation: create engagement and alignment
6 × 30-min private 1-to-1 sessions with JP
Save £385 with the Complete Compass Pass
GET CERTIFIED
Become a certified Data Designer
Complete the EAST — Form masterclass and earn your Certified Data Designer certificate, demonstrating your ability to turn complex information into clear, consistent and usable data experiences.
FAQ
Frequently asked questions
Everything you need to know before joining an Action Compass masterclass — from experience level and format to certification and the Complete Compass Pass.
Your take away
Leave with more than ideas.
Walk away with practical frameworks, tools and a clearer way to approach your next dashboard initiative.
A practical framework
A structured approach you can reuse on your own dashboard projects.
Tools you can apply immediately
Canvases, methods and techniques designed to be used in the real world.
A new way of thinking
Move beyond dashboards to better questions, clearer decisions and stronger outcomes.
WhatsApp JP