MASTERCLASS · WEST — FLOW
Turn data into a story that moves people.
A one-day intensive masterclass to transform data and insights into clear narratives that create meaning, build momentum and lead to action.
London • December 9 • Full-day masterclass · 8 participants max
Huckletree Westminster , 1 Horse Guards Ave, London SW1A 2HU,
WHAT YOU WILL LEARN
Turn information into a narrative people can follow.
Learn how to structure data and insights into a clear flow that creates meaning, builds momentum and moves people toward action.
Enroll Now
Find the story in the data
Identify the insight that really matters and separate the core message from the information surrounding it.
Understand your audience
Shape your narrative around what your audience needs to understand, remember and ultimately do.
Build a clear narrative flow
Structure information in a logical sequence that guides people from context to insight, meaning and decision.
Apply the 5M Framework
Use Mission, Moment, Meaning, Momentum and Move to transform insights into a purposeful narrative.
Create meaning, not just information
Connect facts, comparisons and context so people understand not only what is happening, but why it matters.
Move people toward action
End with purpose. Turn understanding into a clear decision, commitment or next move.
Built for you
Who is West for?
For professionals who need to turn data and insights into narratives that create meaning, engage audiences and move people toward action.
Reserve your seat
Business leaders & decision-makers
You need to communicate complex information clearly, align stakeholders and make your key messages easier to understand and act on.
Data, BI & Analytics professionals
You create dashboards, reports and analyses and want to move beyond presenting data to communicating insights through a clear narrative.
Consultants & Strategy professionals
You turn complex analysis into recommendations and need stronger ways to structure your message, engage audiences and drive action.
PRACTICAL BASED MASTERCLASS
A full day to turn data into a narrative that drives action.
Move beyond presenting information. Learn how to structure insights into a clear narrative that creates meaning, engages your audience and supports better decisions.
Reverve your seat
MEET YOUR INSTRUCTOR
Meet Your Facilitator
Jean-Philippe Favre is a Data Artist with 25 years of experience in data and analytics. He has facilitated more than 200 dashboard workshops and helped organisations turn complex business needs into clearer, more actionable dashboards.
His approach combines business thinking, facilitation and dashboard design — with one simple belief: a great dashboard starts long before the first chart is created.
700+
Professionals Trained
200+
Design thinking workshops
350+
Mockups created
ENROLL NOW
Choose how far you want to go.
“Start with one masterclass or experience the complete Action Compass journey across all four directions.”
✦ Enroll now — 8 spots available.
£595
£445
25% OFF - Early bird
WEST
One intensive day to turn data and insights into clear narratives that create meaning and drive action.
Full-day masterclass in London
Maximum 8 participants
Practical, hands-on storytelling exercices
Apply the 5M Storytelling Framework
30-min private 1-to-1 sessions with JP
£100 Journey Credit towards your next masterclass
✦ Enroll now for the complete compass pass
$2380
$1995
COMPLETE COMPASS PASS
save £385 across the full journey
Experience the complete Action Compass journey through all four directions — from defining the right foundations to facilitating better decisions.
NORTH — Foundation: define what really matters
EAST — Form: design for clarity and usability
WEST — Flow: turn data into a compelling story
SOUTH — Facilitation: create engagement and alignment
6 × 30-min private 1-to-1 sessions with JP
Save £385 with the Complete Compass Pass
GET CERTIFIED
Become a certified Data Storyteller
Complete the WEST — Flow masterclass and earn your Certified Data Storyteller certificate, demonstrating your ability to turn data and insights into clear narratives that create meaning and move people toward action.
FAQ
Frequently asked questions
Everything you need to know before joining an Action Compass masterclass — from experience level and format to certification and the Complete Compass Pass.
Your take away
Leave with more than ideas.
Walk away with practical frameworks, tools and a clearer way to approach your next dashboard initiative.
Enroll Now
A practical framework
A structured approach you can reuse on your own dashboard projects.
Tools you can apply immediately
Canvases, methods and techniques designed to be used in the real world.
A new way of thinking
Move beyond dashboards to better questions, clearer decisions and stronger outcomes.
WhatsApp JP